An Exciting Update

Dear Friends,

After nearly two decades as My New Red Shoes, we’ve rebranded as mBOLDen Change. Our new name reflects the evolution of our work — and a deepening commitment to equity, systems change, and bold partnership. While the name is new, our values, relationships, and approach remain grounded in trust, collaboration, and shared purpose.

Since 2006, our organization has helped hundreds of thousands of children and families access the essentials they need to thrive. Thanks to the support of friends like you, our work has grown from:

• Enlisting partners to deliver our programs to co-creating solutions that empower partners to launch and lead the initiatives that matter most to them
• Distributing in-kind goods to developing cash-based support that puts flexible dollars directly in the hands of those who need it most
• Serving families once a year to strengthening the systems that support them all year long
• Holding equity as a guiding value to advocating for policies and practices that shift power and expand opportunity for marginalized communities

We’re energized by this transformation. mBOLDen Change captures the clarity, conviction, and momentum guiding our next chapter.

We’re deeply grateful to have you by our side. Together, we can make equity not just a shared value, but a lived reality.

Please join us at www.mboldenchange.org.