An Exciting Update from mBOLDen Change

An Exciting Update

Dear Friends,

After nearly two decades as My New Red Shoes, we’ve rebranded as mBOLDen Change. Our new name reflects the evolution of our work — and a deepening commitment to equity, systems change, and bold partnership. While the name is new, our values, relationships, and approach remain grounded in trust, collaboration, and shared purpose.

Since 2006, our organization has helped hundreds of thousands of children and families access the essentials they need to thrive. Thanks to the support of friends like you, our work has grown from:

Enlisting partners to deliver our programs to co-creating solutions that empower partners to launch and lead the initiatives that matter most to them

Distributing in-kind goods to developing cash-based support that puts flexible dollars directly in the hands of those who need it most

Serving families once a year to strengthening the systems that support them all year long

Holding equity as a guiding value to advocating for policies and practices that shift power and expand opportunity for marginalized communities

We’re energized by this transformation. mBOLDen Change captures the clarity, conviction, and momentum guiding our next chapter.

We’re deeply grateful to have you by our side. Together, we can make equity not just a shared value, but a lived reality.

My New Red Shoes is recognizing the 50th anniversary of the Earned Income Tax Credit (EITC)—one of the most effective policies for supporting working families. Since its creation in 1975, the EITC has lifted millions out of poverty and enjoyed decades of bipartisan support.

At this pivotal moment, proposed changes in Congress threaten to weaken the EITC, reducing vital tax relief for working parents—particularly single mothers and fathers—while prioritizing tax breaks for the wealthiest Americans.

Our organization understands that economic security is fundamental to children’s well-being, which is why we prioritize providing cash assistance—because families know best what they need to thrive. Policies like the EITC reinforce this approach by helping parents keep more of what they earn and cover basic needs. Undermining this program would jeopardize the financial stability of millions of families, especially those already struggling with the rising cost of essentials.

In a powerful op-ed, former U.S. Representative Katie Porter explains what’s at stake and why protecting the EITC is crucial for families across the country. Read her full piece to see how these proposed cuts could impact real families.

Published: Fri, Jan 31, 2025