Our Mission & Impact
MNRS works to improve the quality of life and well-being of children and youth experiencing economic hardship by ensuring access to basic needs and cultivating a sense of belonging. Beyond filling an unmet need, our work boosts school participation, promotes dignity and inclusion, and helps to strengthen families.

Children & Youth Served Since 2006

Agency Partnerships Since 2006

Volunteer Hours in 2019

Agency Partner Feedback
100%
Agreed that having the opportunity to shop for new school clothes improved the self-confidence of the children in their program
100%
Responded that having new shoes and clothing should positively impact school attendance and the educational performance of children in their program
100%
Believe that My New Red Shoes’ gift of new shoes and clothing enhanced the back-to-school experience of the children in their program
FY 2019 Support & Revenue
$924,864
My New Red Shoes’ annual revenue is generated through multi-layered fund development efforts including annual fundraising campaigns, ongoing major gifts solicitations, special events, new donor acquisition programs, and annual and multi-year funding partnerships with foundations and corporations.
FY 2019 Expenses
$1,289,634
We place top priority on effective expense management in order to ensure that we have a sustained and scalable impact in the communities we serve.
Our major program expenses are the acquisition and distribution of new shoes & clothing through MNRS “pop-up” shops or retail experiences and the building of community partnerships to identify, reach and rally support for our community’s children and youth.
Our Corporate & Foundation Supporters
$1,000 to $2,499
Adobe Matching through Benevity
Lowell Berry Foundation
Morning Angel LLC
Nike Employee Matching Gift Program
Presidio Bank
Salesforce.org
San Jose Water Company
Silver Lake Technology
$2,500 to $4,999
Allen S. Taylor Foundation
Apple Match through Benevity
Google Match through Benevity
Jason Family Foundation
Lisa and Douglas Goldman Fund
Morrison & Foerster Foundation
Re/Max Equity Group Foundation
Robert Brady Charitable Trust
Sharks Minor Holdings
Trubeck Construction
$5,000 to $9,999
Cambia Health Solutions Fund of the Oregon Community Foundation
Enterprise Holdings Foundation
Franklin Templeton Investments
Gilroy Foundation
June & Julian Foss Foundation
Stimson-Miller Foundation
TJX Foundation
$10,000 to $19,999
Gilmore Foundation
Gordon Family Giving Foundation
In-N-Out Burger Foundation
Monterey Peninsula Foundation
Wells Fargo Foundation
$20,000 to $35,000
CZI Community Fund
Gilead Sciences
Winifred Johnson Clive Foundation
Woodlawn Foundation