Our Mission & Impact

MNRS works to improve the quality of life and well-being of children and youth experiencing economic hardship. We do this by supporting partner nonprofits through collaboration, resource sharing, program co-creation and incubation, technical support and advocacy in order to meet the basic needs of children, close gaps in the social safety net, promote policies and practices that reduce family poverty and disrupt the philanthropic ecosystem.

Children, Youth and Families Served Since 2006

Agency Partnerships Since 2006

$ Economic Aid Distributed

Catholic Charities Canal Family Support

“The majority of our students come from families who are struggling with poverty, marginalized legal status, and are living with chronic stress. There is little time or additional money to purchase clothing. ”

Agency Partner Feedback


Agreed that having the opportunity to shop for new school clothes improved the self-confidence of the children in their program


Responded that having new shoes and clothing should positively impact school attendance and the educational performance of children in their program


Believe that My New Red Shoes’ gift of new shoes and clothing enhanced the back-to-school experience of the children in their program

FY 2019 Support & Revenue

My New Red Shoes’ annual revenue is generated through multi-layered fund development efforts including annual fundraising campaigns, ongoing major gifts solicitations, special events, new donor acquisition programs, and annual and multi-year funding partnerships with foundations and corporations.

FY 2019 Expenses

We place top priority on effective expense management in order to ensure that we have a sustained and scalable impact in the communities we serve.

Our major program expenses are the acquisition and distribution of new shoes & clothing through MNRS “pop-up” shops or retail experiences and the building of community partnerships to identify, reach and rally support for our community’s children and youth.

Our Corporate & Foundation Supporters

My New Red Shoes is grateful for the generosity and support of all of our donors. This listing includes cash contributions received from major corporate and foundation supporters who donated $1,000 or above in 2019.

$1,000 to $2,499

Adobe Matching through Benevity

Lowell Berry Foundation

Morning Angel LLC

Nike Employee Matching Gift Program

Presidio Bank


San Jose Water Company

Silver Lake Technology

$2,500 to $4,999

Allen S. Taylor Foundation

Apple Match through Benevity

Google Match through Benevity

Jason Family Foundation

Lisa and Douglas Goldman Fund

Morrison & Foerster Foundation

Re/Max Equity Group Foundation

Robert Brady Charitable Trust

Sharks Minor Holdings

Trubeck Construction

$5,000 to $9,999

Cambia Health Solutions Fund of the Oregon Community Foundation

Enterprise Holdings Foundation

Franklin Templeton Investments

Gilroy Foundation

June & Julian Foss Foundation

Stimson-Miller Foundation

TJX Foundation

$10,000 to $19,999

Gilmore Foundation

Gordon Family Giving Foundation

In-N-Out Burger Foundation

Monterey Peninsula Foundation

Wells Fargo Foundation

$20,000 to $35,000

CZI Community Fund

Gilead Sciences

Winifred Johnson Clive Foundation

Woodlawn Foundation

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