My New Red Shoes

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    • Our Mission & Impact

    MNRS works to improve the quality of life and well-being of children and youth experiencing economic hardship. We do this by supporting partner nonprofits through collaboration, resource sharing, program co-creation and incubation, technical support and advocacy in order to meet the basic needs of children, close gaps in the social safety net, promote policies and practices that reduce family poverty and disrupt the philanthropic ecosystem.

    Children, Youth and Families Served Since 2006

    Agency Partnerships Since 2006

    $ Economic Aid Distributed

    Catholic Charities Canal Family Support

    “The majority of our students come from families who are struggling with poverty, marginalized legal status, and are living with chronic stress. There is little time or additional money to purchase clothing. ”

    Agency Partner Feedback

    100%

    Agreed that having the opportunity to shop for new school clothes improved the self-confidence of the children in their program

    100%

    Responded that having new shoes and clothing should positively impact school attendance and the educational performance of children in their program

    100%

    Believe that My New Red Shoes’ gift of new shoes and clothing enhanced the back-to-school experience of the children in their program

    FY 2019 Support & Revenue
    $924,864

    My New Red Shoes’ annual revenue is generated through multi-layered fund development efforts including annual fundraising campaigns, ongoing major gifts solicitations, special events, new donor acquisition programs, and annual and multi-year funding partnerships with foundations and corporations.

    FY 2019 Expenses
    $1,289,634

    We place top priority on effective expense management in order to ensure that we have a sustained and scalable impact in the communities we serve.

    Our major program expenses are the acquisition and distribution of new shoes & clothing through MNRS “pop-up” shops or retail experiences and the building of community partnerships to identify, reach and rally support for our community’s children and youth.

    Our Corporate & Foundation Supporters

    My New Red Shoes is grateful for the generosity and support of all of our donors. This listing includes cash contributions received from major corporate and foundation supporters who donated $1,000 or above in 2019.

    $1,000 to $2,499

    Adobe Matching through Benevity

    Lowell Berry Foundation

    Morning Angel LLC

    Nike Employee Matching Gift Program

    Presidio Bank

    Salesforce.org

    San Jose Water Company

    Silver Lake Technology

    $2,500 to $4,999

    Allen S. Taylor Foundation

    Apple Match through Benevity

    Google Match through Benevity

    Jason Family Foundation

    Lisa and Douglas Goldman Fund

    Morrison & Foerster Foundation

    Re/Max Equity Group Foundation

    Robert Brady Charitable Trust

    Sharks Minor Holdings

    Trubeck Construction

    $5,000 to $9,999

    Cambia Health Solutions Fund of the Oregon Community Foundation

    Enterprise Holdings Foundation

    Franklin Templeton Investments

    Gilroy Foundation

    June & Julian Foss Foundation

    Stimson-Miller Foundation

    TJX Foundation

    $10,000 to $19,999

    Gilmore Foundation

    Gordon Family Giving Foundation

    In-N-Out Burger Foundation

    Monterey Peninsula Foundation

    Wells Fargo Foundation

    $20,000 to $35,000

    CZI Community Fund

    Gilead Sciences

    Winifred Johnson Clive Foundation

    Woodlawn Foundation

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